It makes good business sense to invest time and resources into our employees, community, and society.
Being a responsible corporate citizen means fostering growth, advancement, and prosperity.
For nearly 60 years, QRG has made it a priority to strategically and mindfully invest in people and projects that help make our communities great. QRG is deeply rooted in "BrandGood." Brand and Good are two simple words that when combined, create a new way for organizations to brand themselves and help the communities in which they serve.
Alongside our Reciprocity Road partners, we focus on supporting two nonprofit organizations: Children's Miracle Network Hospitals and the Promotional Products Education Foundation. We've been recognized for donating time and resources to more than 200 worthwhile causes in the past two years — but we don’t do it for the awards. We do it because we believe in making a difference. Below is a sampling of the organizations with which QRG and its employees are involved.
At QRG we live our brand, and a big part of that is doing BrandGood. As part of our BrandGood program we have initiatives surrounding three pillars: DoGood (philanthropy and service), FeelGood (employee wellness), and LiveGood (social and fun). Our BrandGood initiative–and everything we do–is based on our core values of professionalism, perseverance, reliability, caring, and doing the right thing.
QRG is proud of our commitment to sustaining a healthy environment. As individuals and as a company, we believe it is our responsibility to be good environmental stewards and protect our natural resources. We make socially responsible choices in keeping with our values and practice environmental protection through the following initiatives:
BrandGood is the business of benevolence. It's creating a new way for organizations to brand themselves and help the communities in which they serve. If you're interested in starting a BrandGood project at your company:
Return on Investment is fed by Return on Experience (ROX) and Return on Empathy (ROE). Contact QRG to learn how you can integrate these elements into your marketing mix.