College football is back, and we’re pumped because of the opportunities it opens up for innovative marketing ideas. Think outside the box, because it's not just about advertising during the game, but at reaching people where they live with real-life product placement. Think tailgating and other pre-game fan opportunities!
Viewing the upcoming season through a swag lens, here’s a quick look by ASI at five product categories of branded merchandise – outside traditional top-sellers like hats, hoodies, polos, and T-shirts – that are trending hot with collegiate football fans right now.
ELECTRONICS
We’re in the digital age, so it’s no surprise that schools of all sizes are offering everything from tech accessories to actual technology items. We loved the Oregon Ducks’ tech swag, which included this bamboo iPhone case and Bluetooth speaker.
Oregon Ducks Logo Bamboo iPhone 7 Case
Oregon Ducks Bluetooth Speaker
FOOTWEAR
Logoed footwear is growing in popularity with college football fans – and the collegiate market in general. That’s in line with broader trends in the promotional products marketplace, including rising interest in statement socks and flip-flops/sliders. The USC Trojans’ branded footwear collection is full of color, verve, and style.
[At left-top] Men's Nike Black/Cardinal USC Trojans Free TR V8 Shoes; [At left-bottom] Men's ISlide White USC Trojans Logo Slide Sandals; [At right] Women's Cardinal USC Trojans Logo Sketch Crew Socks
GOLF GEAR
Golf accessories are a hit with alums and boosters. Divot tools, club head covers, ball markers, and even golf bags are among the desired items.
North Carolina Tar Heels Mascot Headcover. Designed to fit most 460cc drivers.
Kansas Jayhawks Switchfix Divot Tool and Poker Chip Ball Marker Set
AUTO ACCESSORIES
You already know that car magnets and car flags are beloved among the college football faithful. But hitch covers have gained a lot of traction in recent years, too. The Clemson Tigers and Texas Longhorns’ offerings bear testimony to that.
[At left] Texas Longhorns Domed Logo Plastic Hitch Cover; [At right] Clemson Tigers Light Up Hitch Cover
OUTDOOR EQUIPMENT & GAMES
Cornhole, camping chairs – yep, they continue to trend in this category beloved of tailgaters. Interestingly, some colleges are branching out with more backyard/patio items, such as fire pits. We could sure picture celebrating a Penn State win on a cool October evening around the flames of this particular product.
Penn State Nittany Lions Fire Pit
For many fans, the tailgating in the parking lot is as important as the action on the field. With football season on the horizon, we've uncovered some key stats that illustrate the huge opportunities in pre-game partying. From BBQ supplies to stadium cups, we have you covered this season.