A Blog for Brands

The Constellation Model: Understanding Customer Buying Behavior
Why do consumers make the buying decisions they do? How do they choose a company to work with? It’s not as simple as picking the “best” option for their needs. In fact, customers are often willing to pay more for a service when they feel good about the brand.
12 Summer Catalogs for Bold Branding Ideas
Summer is here - and so are our new catalogs! Get some inspo for your promo, wearables, and recognition with these bold summer catalogs.
How to Create Cool Corporate Gifting Kits
No matter the brand, all companies have the opportunity to be seen as cool, especially to those in their orbit. Make a big splash with employees or customers by building an impressive corporate gift ...