Print and direct mail strategies are ever changing and continue to evolve through the years. Stay ahead of the curve by scoping out these three big trends that will impact your print marketing plans as we go into 2024.
Direct mail remains one of the most effective ways to reach your target market - but only if you’re smart about it. If you take the shotgun approach and push generic mailers onto as many people as ...
Marketing takes on many different forms. Today, it’s critical to not only have a strong digital presence, but a thoughtful print marketing strategy as well.
Employee recognition is an effective way to keep your work environment engaging and employees feeling motivated and appreciated. While important to a positive company culture, recognition does not ...
There are many people that are under the false impression that print marketing is dead. In fact, it’s still a proven way to create positive customer relationships and improve your overall reach to ...
An envelope can be so much more than simply a covering of some sort for your correspondence. The right envelope can instantly convey a wealth of ideas before its intended recipient even opens it up. ...
The complexity involved in color and how big of a difference various color profiles can make on your print project is something you'll want to pay attention to. Is there a specific shade of orange or ...
Whether you’re sending direct mail or proposing a new business partnership, your presentation is always significant. Including a cover letter with your printed pieces is a compelling way to make ...
If you're not already spending your marketing budget maximizing direct communications to prospects and customers, you need to. But first, explore these four customer trends: