A Blog for Brands

The Constellation Model: Understanding Customer Buying Behavior
Why do consumers make the buying decisions they do? How do they choose a company to work with? It’s not as simple as picking the “best” option for their needs. In fact, customers are often willing to pay more for a service when they feel good about the brand.
Why Employee Recognition Should Be Part of Your DEI Program
Organizations with diversity, equity, and inclusion (DEI) programs should consider employee recognition as a key element to further any DEI initiatives - but unfortunately, not everyone does. The ...
12 Summer Catalogs for Bold Branding Ideas
Summer is here - and so are our new catalogs! Get some inspo for your promo, wearables, and recognition with these bold summer catalogs.
Comparing 5 Popular Customer Loyalty Models
Loyalty programs are a proven, effective way to connect with your customers and gamify the shopping experience to incentivize loyalty and repeat purchases. There are a few options to choose from when ...
branded kit for pepsi - branded backpack and collection of tech accessories
How to Create Cool Corporate Gifting Kits
No matter the brand, all companies have the opportunity to be seen as cool, especially to those in their orbit. Make a big splash with employees or customers by building an impressive corporate gift ...
Surefire Strategies to Keep Employees Engaged
The last few years has presented the workforce with many challenges, including the increasing difficulty of keeping your employees engaged and motivated. With societal and individual pressures ...
woman smiling holding a yellow smiley face balloon - relationship goals of marketing blog cover image
Customer Experience + Branding: The Relationship Goals of Marketing
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be difficult ...
How to Navigate Event Cancellations
Due to the coronavirus, events are rescheduling or canceling causing concern about what to do with the branded product purchased for those events. Here are a few ideas you might want to consider if ...
If Your Event Has a Seat, You Need a BackSac!
The BackSac is a new and completely original way to create a memorable promotion for your next event. A fully customizable, interactive, branding product that utilizes the seats in venues as an ...
Materials Make the Difference
Following up on last Thursday's article about outerwear, we thought it prudent to discuss the materials we choose for our apparel. We're talking about fabrics that have special properties to keep you ...