Customer Experience + Branding: The Relationship Goals of Marketing
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be difficult ...
How to Navigate Event Cancellations
Due to the coronavirus, events are rescheduling or canceling causing concern about what to do with the branded product purchased for those events. Here are a few ideas you might want to consider if ...
If Your Event Has a Seat, You Need a BackSac!
The BackSac is a new and completely original way to create a memorable promotion for your next event. A fully customizable, interactive, branding product that utilizes the seats in venues as an ...
Materials Make the Difference
Following up on last Thursday's article about outerwear, we thought it prudent to discuss the materials we choose for our apparel. We're talking about fabrics that have special properties to keep you ...
Pantone's 2019 Color of the Year: Living Coral
Living Coral was announced as the 2019 Color of the Year by the Pantone Color Institute. "Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful ...
Fountain Pens are Back in Fashion
According to various news reports, fountain pens are back in vogue. Millennials are said to be turning to handwriting because of digital fatigue. Market insiders are crediting the renaissance to ...
Celebrating Corporate Anniversaries with Decorated Apparel
Every year, nearly two-million companies reach a significant corporate milestone, such as five years, fifty years, or even one-hundred years in business. These anniversaries present great advertising ...
Hardworking Clothes for Hardworking Heroes
Bouncing back after the recession, the construction industry is hammering out a bright future. According to the U.S. Census Bureau, construction spending in August 2017 was over $1.2 billion. Numbers ...