A Blog for Brands

Customer Experience + Branding: The Relationship Goals of Marketing
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be difficult to implement.
6 Things You're Missing by Not Using Promotional Products
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business or an established company wanting to reach a new market, a product ...
6 Reasons You Need a Company Store
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and ...
Branding 101: Let’s Talk Logos
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions, and overall attitude toward your company. A logo is a symbol or graphic element that ...
Creating the best online experience for customers
Making the online customer experience seamless is critical to a brand’s digital success. Recent studies found that 75% of customer management executives and leaders rated customer experience a 5 on a ...
The most sought-after employee perks
Research tells us that for most American workers, the top three on-the-job benefits are health insurance, paid vacation time and a 401k retirement plan. There’s probably no surprise that those ...
Marketing strategies every small business can afford
Creating a brand that stands out from the competition is one of the biggest challenges every marketer faces. Some of the common setbacks for small businesses include a small budget and limited ...
Online marketing tips for enhancing your business
Maintaining a strong online presence requires staying on top of trends and staying active. On a quarterly basis, companies should update their digital marketing plan to incorporate new strategies and ...
Three reasons why the best employees leave their companies
Think people switch jobs primarily to earn more money? Think again. Gallup studies have found that about 50% of 7,200 adults surveyed left a job “to get away from their manager.” Other surveys show ...
The keys to consistent marketing for small businesses
Every successful small business owner will tell you that starting and running a business is no easy task. Between the day-to-day operations of accounting, marketing, and customer service, small ...