By Christina Fiebich, Marketing Director
Refreshing your marketing campaign is one of the best ways to improve your brand and increase awareness. Make the most of your material with these effective tips for revamping content marketing.
Content Audit
It’s important to keep track of all your marketing efforts. This will help you see what content consumers are reacting to most and what is stale. It’s a great way to develop a better content marketing strategy focused on your demographic and industry. This is also a great opportunity to look through old content to see what is outdated and cluttering your feed and reach.
Visuals
Most consumers are visual learners that react better to content that incorporates imagery. Work on creating fun videos for social media that will attract viewers and show them memorable content. Studies show that 20% of people remember what they read, but 80% remember what they see.
Think long-term
Set goals that will improve long-term consumer reach and further develop your company. Focus on general company aspects, like generating leads or increasing sales, brand awareness and consumer engagement.
Try something new
Keeping your content fresh and exciting is always challenging. We found a useful way to do so is by adding seasonal promotions and contests. Take a look at what the competition in your industry is doing for inspiration and use some of those ideas as a starting point for your promotion.
