A Blog for Brands

3 Common Print Advertising Mistakes to Avoid
In today’s plugged-in world, an increasingly large number of companies have shifted their strategy and ad dollars from print to digital forms of media – and understandably so. Digital advertising can reach greater audiences, tracking is easier, and it’s relatively inexpensive. However, print advertising is still a tried-and-true medium that wields power and is especially effective to reach the ...
Here’s Why Social Media Platforms are Important for Any Business
Social media has become a crucial part of daily business activities, especially for companies looking to attract millennials. Well over half of the American population is plugged into at least one ...
What is your definition of success?
How do you define success? According to the Merriam-Webster dictionary, success ‘includes not only the achievement of wealth, respect or fame but also the desired result of an attempt.’ While there ...
Why Not to Skimp on Advertising Budgets for Your Business
Marketing is one of the most significant and underappreciated aspects of a growing business. When the going gets tough, many executives cut advertising budgets in an effort to save money. However, ...
Using Social Media to Find New Employees
Is your company using social media to get the word out about employment opportunities? Those that aren’t could be missing out on an incredible way to discover great job candidates.
4 Steps to Branding Your Business
Branding is one of the most important aspects of your business. It’s what sets you apart from the competition. It’s how people identify and connect with you. It’s what you stand for and what you ...
A Simple Rule for Marketing Your Business on Social Media
Have you heard of the 5-3-2 rule? If you’re using social media to promote you and your business, it’s a great way to help you decide what types of content to post.