No matter the brand, all companies have the opportunity to be seen as cool, especially to those in their orbit. Make a big splash with employees or customers by building an impressive corporate gift kit that can be used for recognition and appreciation campaigns. To learn how to level up your kitting game, check out these tips.
Personalization
One of the ways that many kits fall flat is when companies take a “broad, but general” approach. The more personal you can get, the more effective your corporate gift campaign will be. One-to-one is ideal, but one-to-many still leaves you options for further customization. Tailor your kit around a theme - could be a shared interest, a recently-completed project, or a particular company value. By going beyond the expected, like using variable data to add a name to a card, celebrate what makes your recipients unique.
Strike a Balance
When picking products to include in the gift kit, strike a balance between types of offerings. A good rule of thumb is to mix wearables, beauty and health, technology, consumables, and travel products, depending on the campaign. There is a lot of flexibility for specific items in these categories, but covering this range of product types ensures your kit provides a good mix of value, convenience, and intrigue . A more casual approach is to aim for a 1:1 - for every cool, quirky item or wearable, include one other piece that also serves a more practical purpose or need.
Focus on Presentation
The presentation of your gift is critical. A top-notch branded kit provides a compelling unboxing experience that brings joy to the recipient. From how the outside looks, to the visuals of what’s inside, keep top-of-mind the entire process from giving to opening. This acts as another form of customization and a simple way to achieve that is by building a kit around the receiver’s favorite color - from the box itself to the packaging to the products.
Following the advice above will help you build corporate gift kits that your employees and customers brag about. What’s unique is cool so make sure to prioritize personalization and presentation, along with an assortment of products that helps to turn these packages into a fully branded experience.
Leverage the Power of Recognition
From choosing the right product(s), to getting your design and logos done correctly, to organizing drop-ship locations, the process of offering branded merchandise can be a hassle. Luckily, QRG specializes in these marketing solutions and will handle your next project from start to finish so there’s no worry involved.
We offer everything from promotional products to identity apparel and uniforms, printed materials, custom online stores, and much more. When deciding on your next branding adventure, let us help coordinate the selection, design, decoration, and production of your logo’d merchandise. Bring your brand to life with custom merchandise from QRG!
Streamlined Marketing Solutions
QRG is a customer-driven, single-source commercial printer, branded merchandise agency, and direct marketing firm tailored to meet your business goals. Our corporate identity solutions create deep connections with a lasting impact on your audience. Learn more about how it works and check out our website for more information.
