No matter the size of your company, branding helps create an external reputation. This includes opinions on your products, services, employees, logo, and more. How you present your business, and its offerings, speaks to your audience and allows them to form an impression of your organization.
While most people understand how consumer branding shapes perception, your business also has an opportunity to brand its company culture and influence how you’re viewed as an employer. While this approach may not be as relevant to your buyers, it does have a profound impact on the employees that keep your business running smoothly.
What Is Employer Branding?
Simply put, employer branding is how you market your business to desired job seekers. Like corporate branding - employer branding impacts the public perception of your company as a workplace. It conveys all aspects of what your organization offers its workers in exchange for their experience, skills, and specialties in their profession.
When creating an employer brand, it’s important to focus on the essence of your organization. Highlight what is unique about your company and the benefits that working there affords your employees. By emphasizing these details and putting effort into the representation of your business, you facilitate the attraction, motivation, and satisfaction of prospective and current employees.
How Does Employer Brand Help?
Sure, we all know that branding can help build an image of our company, but what are the direct impacts of a successful employer branding strategy?
According to LinkedIn, employer branding has been shown to provide:
- 28% reduction in the organization’s turnover
- 50% cost-per-hire reduction
- 50% more qualified applicants
- 1-2x faster time to hire
While some employers may think that their company culture speaks for itself, the best organizations construct effective, employee-centric experiences. In turn, positive branding is generated and when capitalized on, can contribute to lower hiring and retention costs. Having a solidified strategy that’s feasible also enables the hiring of better candidates, retention of top talent, and fostering of high morale in the workplace.
Planning Your Employer Brand
By working with a company like QRG, you’ll be able to successfully design employer programs that fit with your ideas. Branded products and services are an essential part of brand campaigns that drive the results you desire. Additionally, streamlining processes and utilizing the capabilities of technology gives you other avenues for success.
Some solutions that QRG provides, includes:
The effects that your branding strategy has on your business serve as a benchmark to potential and current employees, so it’s crucial to get it right. Allow us to help you improve your reach and empower your brand through our range of marketing solutions.
Branded Solutions From QRG
We offer a one-stop, full-service branding experience with corporate identity solutions that ensure your employer brand strategy attracts, maintains, and motivates top talent.
QRG is a customer-driven, single-source commercial printer, branded merchandise agency, and direct marketing firm tailored to meet your business goals. Our corporate identity solutions create deep connections with a lasting impact on your audience. Learn more about how it works and check out our website for more information.
