In today's digital age, it's easy to overlook the power of traditional marketing tactics. However, signage can be one of the most effective ways to attract new customers and promote your brand.
In this blog, we'll explore 5 unique ways that signage can help drive traffic, increase sales, and cultivate brand identity.
1. Cut Through the Noise
Your customers are constantly bombarded with information and advertisements. Simple, effective messaging that communicates one purpose stands out amongst the clutter. Signs that provide direction, announce a sale, or otherwise communicate one message are much more likely to cut through the chatter and provide immediate value.
2. Give Points of Interaction
Signage isn’t just for giving information and wayfinding - it can also be used to create unique points of engagement. Interactive signage is a way to physically engage with your customers. Digital displays with touchscreens are an obvious way to utilize tech for this purpose, but you can also produce alluring attractions such as cutout signage for photos, visually stunning backdrops that are Instagram-worthy, or other unique elements that invite customers to stop and interact.
3. Help Reach the Right Audience
Your signage is a glimpse into your brand - and a way for your audience to connect. Using trending, happy-inspired waves and colors speaks to Gen-Z shoppers. Sleek lines, minimal colors, and sharp points resonate with an older, more professional audience. Design style should go beyond your branding and into your signage for something as simple as a sale or event, depending on what audience you want to reach.
4. Increase Brand Awareness
No matter what its direct purpose is, your signage should flow into your overall branding strategy. When it’s most effective, these displays can help you cement a certain look, audience, and aesthetic. It should be both unique and fit stylistically within your branding umbrella.
5. Cultivate Your Brand Identity
Finally, signage is a way of creating and cultivating your brand identity. Well-designed displays are an extremely cost-effective way to define, strengthen, and support your brand. Whether utilized for a permanent solution or a temporary event/messaging, recognize how these identity pieces can play a part in your overall branding strategy. Not only is it an effective way to communicate but it has a lasting, physical impact on your audience and does not get lost in the shuffle of the digital world.
Signage From QRG
Our signage solutions ensure your message and branding are clearly conveyed. We provide a wide variety of signage options to fit your needs. From floor to ceiling and windows to walls, we have the technology and experience to provide you with a total marketing solution.
- Full Color Digital Graphics
- Literature Racks & Stands
- Trade Show Displays
- Point-of-Purchase Displays
- Vinyl Lettering & Window Graphics
- Commercial Site Signs
- Banners
- Floor Graphics
- Tents
- Table Covers
- Backlight Signs
- Large Format Images
- Vehicle Wraps
- Sail Signs & Flags
- Dimensional Signage
QRG is a customer-driven, single-source commercial printer, branded merchandise agency, and direct marketing firm tailored to meet your business goals. Our corporate identity solutions create deep connections with a lasting impact on your audience. Learn more about how it works and check out our website for more information.
